Brand Story
Brand Story
In 2011, Mr. Srinivas Jana, while globetrotting at work, he got diagnosed with gluten allergy followed by intolerance to host of other food items. From being an ardent foodie – having rotis, parathas, pooris, bhaturas, as staple to a point where he had to drop out of wheat-based diet overnight, came as a rude shock.
It was at this juncture that his life partner, Mrs. Mridu Jana researched, shopped and started to prepare a gluten free menu using alternative flours, but mostly starch-based, on availability. During her research, she discovered Indian Native Grains – Millets, which are not only gluten-free naturally, but also packed with protein, fibre, vitamins and minerals.
Upon returning to the roots, they ventured into Food Processing space in 2017, with Radix Nutritive® brand to provide healthy and nutritious wellness products with Millets at its core.
Radix Nutritive® strives to revolutionize the platter by keeping food simple, promoting local, providing authentic food, and introducing value-added products backed by innovation. We offer a range of delectable food products that are free from Wheat, Maida (refined flour), and Refined White Sugar without compromising the taste. Taste for your buds and health for your gut is an unparallel win-win combination.
So, from an adversity to an opportunity, Radix Nutritive® is more than just a business venture. The brand journey itself is a testament to passion, grit and an unwavering dedication to wellness.
Business Profile:
At Radix Nutritive®, we are humbled and honored to be recognized as a multi-award-winning brand in Gluten-free and Millet based foods, dedicated to nourishing lives with authentic and conscious food choices.
We are committed to crafting healthy and delicious food options that are “free from Wheat, Maida, and Refined White Sugar”.
As innovators, creators, manufacturers and marketers of Gluten-free, Vegan, and Millet Products, our product categories are diverse. From Roasted Millets to Gluten-free Flours, Blends, Millet Ravas, Instant Mixes, Irresistible Sweets, Savories, Snack Bars, Gluten-free Cookies, Cakes, Muffins, Breads, our brand seems to cater to a wide range of dietary needs and preferences, across geographies and cultures, complimented with Vegan options using Natural Sweeteners.
All tasks from procurement, to processing, milling, sieving, preparing, baking, labeling, to packaging, are undertaken by us under one single roof in our exclusive gluten-free facility located at Singanayakanahalli, Bengaluru - 560119, Karnataka, Bharat.
Our facility also houses a store front, to welcome walk-in customers with a unique experience with freshly made "Ready to eat and Ready to cook" products.
We are driven by innovation, introducing value – added food products that cater to a wider customer base, with the vision of building a food conscious society.
We are elated to share that we are a millet atta chakki with a startup India recognition.
Founder Speaks:
"A calm body reflects inner peace, engenders a positive mind frame leading to a holistic well-being"
